TikTok for Beginners User Guide

TikTok is the fastest growing social media platform today! With over a billion users and over 40% of users having an annual income of over $100k, if you're asking if your customer is on TikTok, the answer is a resounding YES!

TikTok provides what other social platforms don't and that's creating an experience for the user driven by their likes and interests. On traditional platforms like Facebook and Instagram, users have to follow you to see your content. If you've been in business any length of time and trying to nurture your social platforms, you know it's a struggle to even get your own followers to see and engage with your content. TikTok is changing the game!

TikTok is quickly becoming the most used search engine to find brands, products and businesses. TikTok is not only turning the social media world on its head, it's also giving Google a run for their money! As a business owner, you want to invest your time and energy into the social platforms that produce the highest ROI, TikTok is proving to do just that!

Take our own TikTok story as an example:

- We posted every single day without fail on Facebook and Instagram for over three years - between the two platforms we had almost 7000 followers and not all unique as they overlapped

- We saw our engagement drastically decrease with each algorithm update that did not benefit business owners or someone trying to reach their customers

- In February of 2021 we started our TikTok account (BTW, we weren't good at it and we definitely weren't consistent!) We talked about a strategy, but we didn't really have one.

- In January of 2022 we decided to focus on TikTok and consistently post (we had 240 followers at the time)

- In March of 2022 after posting consistently, we found our secret sauce! Our followers wanted educational content! We posted our first "viral" video (viral for us, but not viral by traditional standards) and quickly saw our followers shoot up from 240 to over 7000!

- Using our strategy and consistently posting (one video per day) we published a truly viral video! It reached over 4.5 million viewers!

- By the end of March we had grown our TikTok followers to over 20k!

- We have shifted our social focus to TikTok - we get calls, messages, emails and people coming in our store every week, because they found us on TikTok!

- As of August 2022, we had 30k followers and we average about 300-400 new TikTok followers every week

- We still post on Facebook and Instagram, but our focus is TikTok and repurposing our TikToks to Reels and YouTube

- The ROI we see from TikTok has crushed anything we've ever seen on a social platform. We still share the same content we're known for, just in a more engaging way and with a much larger reach!

I've included our metrics for our TikTok growth for 2022. We track our social performance regularly and this is just one of the metrics we use to gauge our effectiveness.

If you're frustrated with the lack of engagement you're seeing on traditional social media platforms, if you want to increase your reach, exposure and brand awareness, then TikTok is the place you need to be! Don't be afraid to suck at something you've never done! Our first year of TikTok videos were awful! We were inconsistent, irregular and uneducated! When we started taking it seriously, learning about the platform, learning how to make engaging content by following other's leads and finding our perfect place in TikTok, we exploded! You will too!

What's Included:

- TikTok user guide for beginners - how to set up your account and start creating

- 15 Ideas for videos you can create today

- 15 Killer Hooks to get more views on your videos